£20.6K Ad Spend Yields £413K Sales, 5.39 ROI through Google Ads

About The Client:
Our UK-based client specializes in the fiery world of chili products. They’re in the food and beverage industry, selling everything from hot sauces to chili-infused oils. Their online store is their main marketplace, and they were keen to heat up their sales in the UK market and hence approached us.

Challenges:
Our client was facing a tough grind. The UK market is filled with food enthusiasts, but also lots of competition, especially online. They needed to get their chili products noticed amidst a sea of alternatives and convert that attention into sales without burning through their budget.

Objective:
To raise the profile of their chili products in the UK.
Drive up e-commerce sales directly through Google Ads.
Track advertising performance and ensure a good return on investment.

Result:
Attained a solid conversion value to cost ratio of 5.39, indicating a strong ROI.
Garnered 54K+ clicks with an efficient average CPC of £0.38.
Spent a total of £20,694.49 on ads and generated a substantial conversion value of £413,791.50.
Achieved 5,817,076 total impressions across all campaigns.